About

We're Avance Events. A dynamic new creative Consultancy in the Sports & Entertainment Events business with over 30 years experience in helping brands cultivate emotional connections with their target audiences - and get the results they wanted.


 Aside from having played in professional and international sport at the highest level, our Founders are proven experts in elevating brand awareness, raising respect and admiration for corporations - and rocketing sales and charity donations. 


With backgrounds in Event Management, Athlete Representation, Music Promotion and Celebrity Events, we have been the inspiration behind some of the most successful entertainment solutions for many of the world's largest brands.


Forward-thinkers, we have brought new approaches, new insights and fresh ideas into the creation and management of major events in the sporting calendar. 

 

With an unequalled and star-studded contact list, we have attracted and worked with sport's most medalled and respected personalities, bringing them together with world-famous music legends to create events acknowledged to be the best in their sphere.


Dynamic and creative is one thing. Management is another. Relentless detail-pickers, we have managed the most dizzying and complex production budgets and logistics, leisure properties and TV broadcast deals.


We're Avance. You Advance.


Get in Touch
Jamie Birkmyre Co-Founder & Managing Director

Sir James Birkmyre

Co-Founder & Managing Director

Suzanne Collins Co-Founder

Suzanne Collins

Phil Harrison Co-Founder

Phil Harrison

Co-Founder



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